The parent company of iconic men’s magazine Playboy, Playboy Enterprises Inc just named 11-year industry veteran Alex Vaickus as its new president. He is set to oversee all of the company’s businesses that span print, TV and online media.
Playboy Chief Executive Scott Flanders, meanwhile, stated that the company will continue printing the famed magazine. Talks of possibly shifting the publication to digital media have been around since the recession took a big toll on print media.
Many magazines and newspapers have decided to shift to the Internet as revenues from subscriptions and advertisements shrank so much that printing became on non-viable business. In addition, many readers are preferring to get news and entertainment online.
Playboy was hit hard by these trends, seeing their circulation fall by 9% in June 2009 compared to the same month the previous year.
Glad to see that the company will be maintaining its printing runs. Many fans swear by the unique appeal of pictures on glossy pages.
Source: CNN Money
