I always liked Legos. One of my childhood frustrations is that my parents never bought me enough of these little bricks. In the world of Playstations and Xboxes, it’s still nice to see “traditional” toymakers still make a profit.
In the case of Lego, it’s about marketing and looking for ways to capitalize on hype. Their cash cow – the Star Wars franchise and their Lego City line.
Both produc lines helped Lego see a growth in their 2009 profits. Pre-tax profits rose a huge 55.9% from the previous year or an equivalent of $530 million.
Lego has also farmed out its production internationally with plants in Mexico, Czech Republic and Hungary. Not bad for a firm that started out in a carpenter’s workshop.
Source: CNN
