Google is on a roll.
The company giant is looking for ways to help their advertising partners by refining their advertising schemes and also targeting Web users and making them click more ads.
Google has alread introduced its DoubleClick Ad Exchange in September. Apparently, this is only the beginning.
In line with this, it is reported that Google has plans to buy stock worth $750 million for AdMob, a company founded in 2006 that provides “display advertising technology for mobile Internet sites.”
Source: CNN Money
