Here’s a thought. For the longest time, my philosophy is that I don’t mind paying a premium on goods that I buy if I could trust the store to have a great after sales service. But do I really have to?
I usually buy my electronics from this one store chain just because among the stores in our locale, they have the best after sales service. Never mind if they are a 3-5% more expensive compared to other outlets.
Warranty claims can be a bitch at times and stores that provide headache-free processing is just a very attractive perk especially in today’s world of unreliability no matter how established a brand is.
But does one really have to pay for the convenience? Shouldn’t all stores be able provide such a service? They should but the reality is many just don’t. And we can all just wonder why.
Perhaps the extra markup goes to better employee incentives making people who assist you have genuine smiles on their faces when assisting you.
But I wonder. A few dollars extra for something that should come with the business seems to go against general principle. And a few dollars that could’ve been saved is worth a lot in this economy.
