As far as corporate news in recent weeks, this has got to be one of the more interesting ones. Walt Disney Co. is set to buy out Marvel Entertainment. Whoever said that comics and cartoons are just for kids? Corporate buyouts, no matter what the nature of the businesses are, will always be for the big boys.
The amount isn’t just play money either. Disney will be paying $4 billion in cash and stock for Marvel. Many peg the number as huge expense for Disney since the amount gives Marvel’s investors a four-fold return on investments.
If the sales pushes through, the sales will be a positive mark for the Marvel camp business-wise. The comic book industry crashed in the early 90s and Marvel, a industry leader in itself, twice filed for bankruptcy in the last decade.
Disney’s acquisition will be another reflection of the direction that Disney is going to. The company seemts to be intent on clinching a wider market in the entertainment industry. Just three years ago, Disney acquired Pixar and sustained Pixar’s strength as a brand.
Source: CNN
